Morty is a free app that helps you find, track, and review immersive attractions from all over the world. Whether it’s a mind-blowing experience in a strip mall or a warehouse-turned-wonderland, Morty brings it all together in one place. It’s an easy way to explore the best immersive experiences out there and stay connected with a global community.
The Morty team was looking for a way to scale their organic reach and build a community around immersive attractions. Their challenge was crafting content that balanced algorithm-friendly strategies while capturing the excitement and curiosity of those passionate about unique, immersive experiences.
We collaborated with Morty to elevate their presence on all short-form content platforms. Our approach involved creating original, engaging content that tapped into the thrill and wonder of immersive attractions. We crafted compelling narratives, spotlighting unique experiences and bringing them to life through captivating visuals. By embracing viral trends and formats across TikTok, Instagram Reels, and YouTube Shorts, we ensured Morty’s content resonated with both adventure enthusiasts and casual explorers alike.
Morty saw a steady increase in both reach and engagement. Their follower count grew significantly, with a notable uptick in community interaction and content shares. Additionally, the insights gained from the organic content helped shape and refine their paid ads strategy, allowing them to target their ideal audience more effectively.
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