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Consumers have smaller attention spans than Goldfish: How to Win at Marketing

In today’s 8-second attention economy, capturing consumer focus is harder than ever, with social media and short-form video dominating the digital landscape. Platforms like TikTok, Instagram Reels, and YouTube Shorts offer startups a cost-effective way to compete, delivering high ROI with creative, engaging content. To stay relevant and thrive, businesses must act now to leverage these tools and connect authentically with audiences.

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author

Adam Holton

Dec 16, 2024

marketing

social media

startups

5 minute read

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